JOURNAL
Automation
Triggers, segments, caps and deep links.

Automation
Cart abandonment with push and email
Fire one well-timed reminder after someone leaves a cart, deep-link them back, and cap how often it can repeat.
2 min read

Automation
Deep links that open the right screen
A notification that dumps someone on the home feed wasted the tap. Carry a route — a screen plus parameters — and let your own navigator handle it.
2 min read

Automation
Frequency caps and quiet hours are the real retention features
The most underrated part of an engagement stack is the ability to not send. Caps, cooldowns and quiet hours keep the channel alive.
2 min read