JOURNAL
Retention
Onboarding, timing and when not to send.
Retention
Trial-ending reminders without a 3am push
Segment on days remaining, remind across push, email and in-app, and respect quiet hours so a reminder never arrives overnight.
1 min read
Retention
Mobile app retention: what actually moves the number
Most retention advice is about notifications. The bigger levers are onboarding, timing and knowing when not to send. A practical guide.
2 min read