#frequency capsArticles tagged frequency caps.
In-app
In-app messages: modal, banner, sheet, pick one on purpose
Five layouts cover most jobs. The mistake is using the loudest one for everything, or sending in-app at the same moment as a push.
2 min read
Automation
Frequency caps and quiet hours are the real retention features
The most underrated part of an engagement stack is the ability to not send. Caps, cooldowns and quiet hours keep the channel alive.
2 min read
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